About Reelfy

At Reelfy, we believe in transforming how merchants engage with their customers. Founded under KiteApps by two passionate entrepreneurs, Cường and Nam, Reelfy empowers Shopify merchants to boost sales and improve customer experience through dynamic, shoppable video content.

Our Mission

To make online shopping more interactive, visual, and inspiring. We want every store—big or small—to have the power to showcase products in motion, turning casual browsing into meaningful shopping experiences.

By combining creativity with technology, Reelfy helps brands tell their stories in a way that feels authentic, exciting, and effortless.

Our Vision

Reelfy is part of the journey of KiteApps, a startup founded by Cường and Nam in Thái Nguyên, Vietnam. With over a decade of experience in coding and building Shopify apps, the two set out with a vision: to create tools that empower merchants to sell visually and stand out in a competitive eCommerce world.

Our first app, Lookfy Gallery, focused on stunning image-based lookbooks and shoppable galleries. Building on that success, we launched Reelfy to bring videos into the heart of online shopping. Together, these apps offer a complete solution for merchants who want to capture attention and inspire purchases through both images and videos.

With Reelfy, you’re not just adding videos to your store—you’re giving your customers a reason to stay, engage, and shop with confidence.